There are a few questions you’ll want to have answered. And if you don’t know, don’t guess!

If you’ve come this far, and have determined E15 and/or flex fuels are an opportunity to explore further, don’t be shy, speak up and ask plenty of questions.

The most successful E15 and flex fuel retailers are the ones who learned everything they could about the products and were excited to offer them to their customers. We prefer to work with marketers who understand the benefits and potential pitfalls and are committed to educating their employees and customers about new fuels that have become available. Those retailers sell more ethanol, gain more customers, and make more money. That’s a big win/win for everyone.

Check for updates on flexfuelforward.com, or byoethanol.com or contact us for the most up-to-date information, including non-governmental funding opportunities. And visit our online roadmap for a few more pointers.

If you’re still not sure what you want to do, ask another retailer who is already selling E15 and/or flex fuels. You can find some of their stories on flexfuelforward.com, and we will be happy to put you in touch with other marketers who have already done some of the things you’re thinking about doing. They can tell you what was easy, what was challenging, what still causes problems, and what problems they expected but never had.

For More Information

• Ron Lamberty
• Senior Vice President, American Coalition for Ethanol
• 605-334-3381
• rlamberty@ethanol.org

Item one on this checklist is: Get a good checklist.

You’re going to want to have a checklist that you can hang on to after the conversion is complete, to make sure everyone got their work done, record all the details of your conversion or installation, and minimize the time you’ll have to spend with various authorities when they come to check up on you.